{"product_id":"9726w-743-38e-1-1-2-wired-velvet-gingerbread-w-white-backing","title":"9726W-743-38E      1 1\/2\" Wired Velvet\/Gingerbread w\/White Backing","description":"\u003cdiv\u003e\n\u003cp\u003eProduct 9726W-743-38E delivers a precision-cut, 1 1\/2-inch wired velvet ribbon engineered for stable bows and lasting decorative forms. The front surface exhibits a rich gingerbread tone, while the reverse side presents a flat white backing that creates clear visual separation when layered or double-sided.\u003c\/p\u003e \u003ch2\u003eEdge Definition and Material Behavior\u003c\/h2\u003e\n\u003cp\u003eBuried wiring secures along both lateral borders, preventing unraveling during cutting and enabling sharp fold retention. The velvet fiber creates a dense, light-absorbing face that withstands repeated shaping, and the embedded wire holds its bent position without spring-back. This construction maintains structure through handling, storage, and display without relying on heat seals or clips.\u003c\/p\u003e \u003ch2\u003eDirect Project Suitability\u003c\/h2\u003e\n\u003cp\u003eThe fixed width and rigid edge profile align with standard tying templates, gift-wrapping techniques, and floral mechanics. Select this ribbon when:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePremade bows must survive transit or shelf stacking without loosening\u003c\/li\u003e\n\u003cli\u003eVase stems and handle wraps require tension that loose fabric cannot sustain\u003c\/li\u003e\n\u003cli\u003eLayered designs benefit from a neutral white reverse plane for contrast management\u003c\/li\u003e\n\u003cli\u003eUniform holiday accents demand consistent texture across multiple tied groupings\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"The Ribbon Shed","offers":[{"title":"Default Title","offer_id":48852894220445,"sku":"840373719570","price":19.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0699\/2930\/4221\/files\/rn-image_picker_lib_temp_13581ed6-7b4b-41ca-8a8c-8779cfaa38a2.jpg?v=1788026160","url":"https:\/\/ribbonshed.com\/products\/9726w-743-38e-1-1-2-wired-velvet-gingerbread-w-white-backing","provider":"The Ribbon Shed","version":"1.0","type":"link"}